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Madman Lark
For this project, I was tasked with merging two iconic records from the 1970s into a single, cohesive visual identity. Drawing inspiration from both albums, I created a new concept titled Madman Lark, which blends the distinctive aesthetics and moods of the originals into a refreshed and unified design.
Client /
In Class Project - Columbia College Chicago
Madman Lark—a fictional musical concept that blends the moods, aesthetics, and cultural energy of both source albums into a fresh, imaginative brand. I developed a full suite of assets to bring Madman Lark to life, including two poster designs, an album sleeve, T-shirts, vinyl stickers, and supporting merchandise. To push the concept further, I envisioned a unique urban marketing tactic: applying the design onto a city sidewalk, allowing pedestrians to physically walk across the artwork. This immersive placement transforms the design into an unexpected, street-level experience—blurring the line between branding and environment while engaging citygoers in a direct, tactile way.
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