Ask Caroline Consulting: Social Media Campaign

My role involved designing a cohesive suite of graphics for use across various platforms, helping to elevate the brand’s online presence and engage its target audience. In addition to social media deliverables, I was tasked with conceptualizing and pitching design directions for three short autobiographical publications. This included developing visual narratives, exploring typography and layout systems, and aligning each concept with the broader tone and mission of the consulting brand.

Throughout the project, I strengthened my ability to maintain a consistent brand identity across multiple asset types—balancing the visual demands of digital media with the subtleties required for editorial work. The experience deepened my understanding of working within brand guidelines while also allowing space for creative interpretation and strategic thinking.